Today we are continually reminded about the damage done to our planet and its many living species by ‘selfish’, ‘greedy’ and ‘predatory’ humans. Everyone from celebrity chefs and supermodels to politicians and the media chatterati is getting hot under the collar about our treatment of animals – whether tigers in India, pandas in China, gorillas in Africa, seals in Canada, polar bears in the North Pole, whales in international waters, or indeed chickens in the UK. DOOR HELENE GULDBERG When I started writing Just Another Ape?, the plight of chickens was the latest cause célèbre. Celebrity chef Hugh Fearnley-Whittingstall launched the campaign ‘Chicken Out’ in 2008 to try to stop supermarkets from stocking factory-farmed chicken, and in the world of the ethical food-snob, ‘cheap meat’ became synonymous with barbarism. Before that, luxury goods were the focus of complaint: veal calves, foie gras, and, of course, fur. Supermodels Cindy Crawford, Linda Evangelista and Naomi Campbell made headlines in the 1990s by posing naked for the campaign by People for the Ethical Treatment of Animals (PETA),‘I’d rather go naked than wear fur’, only to be seen a few years later on the catwalk wearing fur coats, the fun of principled nudity apparently